The coordinates 75°06′ South and 123°20′ East used by our brand are not random; they mark the exact location of Concordia Station, situated on the Antarctic Plateau in the Dome C area, at an altitude of 3,233 meters above sea level. This Italian-French base is one of the most remote and inhospitable places on Earth, yet also a unique outpost for scientific research, where crucial studies in medicine, astrophysics, glaciology, and climatology are carried out to help us understand the future of our planet.
Our brand was born from the experience gained in Antarctica.
The 75°06’S clothing line draws inspiration from the technical features of polar equipment designed for Italian scientists, reinterpreting them into a collection of winter garments and accessories aimed at a wider audience, yet one that is sensitive to the technical and ethical values that guide our philosophy, rooted in technology, scientific research, and environmental protection.
Behind 75°06’S there is not just an evocative name, but a project that brings together scientific research, technology, and design.
The geographic coordinates of Antarctica are therefore meaningful and deeply important to us: they represent an extreme place, vital for studying and understanding the ecosystem and its changes over time; a place where human resilience is tested. And it is here that our idea was born—to create a “contemporary armor”: something able to protect, support, and enhance human capabilities in hostile environments.
The goal of 75°06’S is not only to produce technical sportswear, but also to position itself on the market as a bridge between advanced research and everyday life. Thus, the solutions designed for researchers become urban garments, designed in Italy, able to combine aesthetics and performance, sustainability and durability. Wearing them means carrying with you not just an object, but a story: the story of those who transform extreme experience into a new vision of protection and future.
From Antarctica to everyday adventures. That’s 75°06’S.