At 75°06’S, color is never a casual aesthetic decision. It isn’t chosen to follow trends, and it doesn’t exist to match a season.
Every shade is a code, one that speaks of environments, technology, and resilience. And if our brand was born in one of the most extreme places on Earth, our palette has to reflect the same mindset: essential, functional, and uncompromising.
We create garments built to last. Designed to face wind, ice, humidity, snow and above all, time. Made to endure generations, and to move seamlessly between the city and the unknown with the same sense of confidence.
The four colors of 75°06’S are not simple variations. They are a core part of our vision: high-performance technical outerwear, conceived as true expedition equipment and inspired by Antarctica.
RED SPOT: A Signal Across Ice (and Streets)
RED SPOT is a bold, uncompromising red. It’s the color of urgency, presence, and visibility.
In Antarctica’s endless white landscape, where the horizon erases reference points and every direction looks the same, red becomes a signal. A marker. A statement that says: “I’m here.”
This is what gave life and inspiration to our project. The first Cooperation Suit was red, made for Antarctica explorers, to face an extreme environment where visibility and survival, are one and the same. That red colour, necessary, functional and unmistakable is the starting point of our story.
RED SPOT is inspired by the guiding signs used across the ice. But it’s also designed for another environment that can be just as demanding: the city. Because moving through a winter metropolis requires the same mindset as an expedition, rhythm, control, determination. When temperatures drop and the wind cuts through, a jacket shouldn’t simply protect you: it should feel like a second skin.
RED SPOT is a color born for expedition gear, yet perfectly suited for those who want high-performance winter jackets in an urban context.
GRAPHENE: When Material Turns Into Color
GRAPHENE is a deep anthracite black with subtle metallic reflections. A shade that doesn’t simply absorb light it reshapes it.
It takes inspiration from graphene, one of the most advanced materials ever developed, used to build our antarctic suit. More than a simple technological declaration, a true solution: thanks to its high conductivity, graphene was used to distribute warmth homogeneously thus reducing warmth loss and unbalance. Here is where materials work silently, but decisively.
Our colour GRAPHENE is the visible translation of this principle. It tells of a technology that one can't see, but feel. The idea of an intelligent protection, thermal balance, engineering applied to the human movements. This black becomes the most versatile variation of our colour scheme: solid, essential and able to work in different context without losing intensity. This is the colour that holds together style and function, extreme environment and daily life, research and daily use.
GRAPHENE is where science meets style. It conveys precision, control, and strength. It’s designed for those who don’t see technology as an add-on, but as a principle an essential way of moving through the world with performance and awareness.
DRY ICE: Confidence in Extreme Cold
DRY ICE is a clean, pale blue, pure and almost crystalline. A color that feels as if it comes directly from ice, distance, and thin polar air.
It is inspired by one of the most crucial stages in the development of technical gear: testing.
In laboratories, materials are pushed to their limits at -78.5°C, the temperature of dry ice. This isn’t “cold” in a stylistic sense, it is cold because it is rooted in verification, control, and certification. It represents absolute reliability, precision without compromise. A color for those who want to know that the jacket they wear isn’t just beautiful, but genuinely built to perform.
This is a colour variation that is more refined, made to recognize the value in our project. A hue that can easily speak with its surroundings.
DRY ICE tells a story of a symbiotic connection with nature, bringing its purest and most silent hues inside a urban environment. Just like ice it reflects light without absorbing it, this colour accompanies movement with discretion and purpose, adapting to the rhythm of the city without losing its true meaning.
DARK NIGHT: The Silence of the Polar Night
DARK NIGHT is a deep, dense blue, essential and absorbing. A shade that doesn’t reflect light, but holds it.
It comes from the experience of the polar night, when Antarctica is left in darkness for half the year. A darkness that isn’t emptiness, but presence. A suspended time where everything slows down, and only what truly matters remains.
This color represents the most internal side of exploration: not the physical challenge, but the mental one. Discipline. Focus. Endurance. It’s made for those who face winter with clarity and composure, without noise. A color that doesn’t demand attention, but quietly communicates determination.
DARK NIGHT is chosen by those who work in silence, and go further. Designed for anyone looking for technical winter outerwear capable of supporting travel, expeditions, snowy days, and long urban winters.
A Palette Built Like Expedition Equipment
GRAPHENE, DRY ICE, RED SPOT, and DARK NIGHT are not simply colors, they form a system.
Each one is tied to a specific concept: technology, testing, orientation, resistance. Four pillars that define our design philosophy.
Whether it’s an expedition, a winter journey, a mountain crossing, or a day in the city under snowfall, our approach remains the same: to design technical winter jackets and ski outerwear that do more than protect, they elevate the experience. And when the environment changes, color becomes part of the function.
In nature, color is never decoration. It is communication, adaptation, survival. In the same way, within the philosophy of 75°06’S, every shade carries a clear message: be ready, be precise, stay visible when necessary, and remain solid when everything goes dark.
Because exploration is not only a place.
It is the distance between who you are and who you become.